Bond Roofing Raises Brand Awareness with Small Video Project That Packs a Lot of Punch
Video Objectives
Create multi-purpose, evergreen brand awareness video
Leverage a low-cost, simple production process
Bond Roofing Company prides itself on transparency and communicating with their customers every step of the way. And though they’ve been serving Raleigh residents and commercial building owners for over 18 years, they were new to the ways video can help them put these brand values into action in their marketing.
As a client embarking on their first video project, we aimed to show Bond how easy it can be to get started using video to raise brand awareness. The video itself is short, but it does a lot of work:
In less than 60 seconds, it answers their customers’ question of, “What will the actual roofing process look like?” And the video does it with striking aerial shots and dynamic editing.
It can be used on their website, across social media platforms, and within email campaigns. And so long as they are doing commercial roofs, the content won’t get old.
The accessible size of the project allowed them to familiarize themselves with the video production process on a smaller scale.
And all the footage that came from the half-day shoot helps to build out a library for Bond of versatile shots that can be used to supplement future video projects.
Because when it comes to video, sometimes the best approach is to just start shooting and enjoying the benefits.
Project Highlights
Video Format: Brand
Production Features: Drone footage, 1-person crew
The small-scale shoot only required a 1-person crew, one drone, and one camera.
The drone footage was framed to give the roofing work a sense of place on a huge scale, with overhead and aerial shots that give the impression of a dense and towering Raleigh cityscape where Bond takes on big projects.
From start to finish, the shoot was a short half-day and, with our skill shooting on construction sites, we got great footage of employees doing what they do best without disruption to their work.
Are you ready to start using video for your brand but aren’t ready for a bigger production yet? Contact us and we’ll help you get shooting and crafting video that delivers real business results.