YOUR CONSTRUCTION TECHNOLOGY IS CUTTING-EDGE . WHY AREN'T YOU SELLING MORE?
The problem is not your salespeople. It's that cutting-edge technology requires a lot of customer education and a lot of effort just to make your market aware that your technology even exists. That gets you to the starting line. Asking your salespeople to do both customer education and awareness, in addition to selling, means that they spend 80% of their time behind the starting line.
CHUCK IS LIKE YOU
Chuck is CEO of Benchmark Tool & Supply. They sell cutting edge lasers and GPS technology. Contractors that use this technology have a huge advantage over competitors because it makes jobs more precise and efficient.
But the problem with explaining cutting edge technology is...it's like standing in line for the DMV. It just takes time. That's time away from Chuck selling and his customers benefitting from the technology.
By simply letting video do that customer education and awareness work, he freed up his salespeople to actually close deals and be close to 80% more productive.
AWARENESS AND EDUCATION ARE THE JOB OF MARKETING
THIS IS HOW YOU CAN USE VIDEOS TO DO THAT MARKETING.
The more that a technology is cutting edge, the more difficult it is going to be to explain and demonstrate with only words and phone calls. To the person on the other end of the phone line, it's going to strike them as abstract and hard to visualize. As a visual medium with audio, video is uniquely suited to do everything a salesperson could tell you, plus a lot more.
Look, even if the salesperson is able to, after hours and hours of explanation, explain the technology enough such that the potential customer begins to understand, there's still a lot that needs to happen before that potential customer is ready to buy. What we've found, is that the quickest way to cover that distance is with a customer testimonial video that shows the potential customer exactly how other people are using and benefiting from that technology on the jobsite and at the bottom line.
Here, let these case studies show you what we mean
TYPES OF TECHNOLOGY WE WORK WITH
Some examples include: GIS and GPS receivers, laser positioning systems,
surveying equipment, machine control, excavators, graders, loaders, pavers, bulldozers, UAV mapping
planters, soil sensors, GPS guidance and auto-steer systems, variable rate technology, harvesters, tractors, combines, mowers, irrigation systems, livestock biometrics, nitrogen modeling, geo-mapping
automation technology, drafting equipment, 5D BIM estimating, instrumentation, analyzer systems, training software, integrated electronics communications, motors & engines, power units
Creative Solutions End to End
Our team will lead the way from strategic development, creative pre production, production, post production and delivery, we offer an end to end solution to our clients.