We're a video agency, and this is why we don't like video agencies.
The problem with video agencies is the creative types who work there, who...
- Think that good video requires a huge budget
- Think that creative work cannot conform to a timeline
- Think that working efficiently undermines the creative process
We're not a big company, so we don't charge big-company prices. We're not trying to put our kids through college every time we price out a project. Plus, studies have shown conclusively that productivity gains do not scale past a team size of somewhere between 5 and 15...Which means that if you hire a video agency that has 50 people you're paying for inefficiency.
We're creative but we're not hipsters. We don't live in our mom's basement and we're not Instagram-famous. In fact we're business owners just like you. We understand the need to work in conformance with a timeline and according to a budget. What can you expect on your project's due date? Delivery. We're not going to ask you for an extension, for more time or more money. We will deliver as promised.
The problem with creative types is that they brag about the wrong thing. At Thanksgiving dinner, whenever my family asks how business is going, I'm not bragging about how artistic my work is. I'm bragging about business results. Video agencies do not exist to create art. They exist to create profit. I'm bragging about my client's bottom line. Then I ask mom to pass the gravy.
We didn't set out to become a video agency.
We're actually math people, spreadsheet and chart types. Sean's dad is a public auditor who sniffs out sophisticated financial crimes, banks who launder money for the carteI. In college Sean studied business and economics. Kyle's grandmother was a math teacher, and his dad is a professor of entrepreneurship at NC State. And that's how Sean and Kyle met, in the entrepreneurship program at NC State.
Entrepreneurship programs now days are rife with dreamers (and hipsters). It seemed everyone was trying to be the new Zuckerberg:
"If a million people would not use it, then I'm not interested in building it."
We call that the cool-guy syndrome, someone who sees himself, not his customers, as the hero in the story.
Sean and I saw it differently. Video is cool...sure. But it is only as cool as the value it creates for the businesses who use it. In our view the hero should be the client not the creator.
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